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Aligning Customer Communications and Customer Expectations In the 21st Century
Customer service is really about meeting expectations and meeting expectations begins with two-way communication about what the customers want or need and what...
What the Future Looks Like for Customer Experience
CX executives or customer experience executives face a wide range of challenges in meeting the expectations of customers. Customers haven’t gotten more complex...
How to Use Reviews and Ratings to Your Advantage
Whether we like it or not, online reviews are a part of doing business. People like to talk about what they bought, where...
Overcoming Barriers to Understanding the Customer Journey
When it comes to understanding the customer journey, most companies run into several barriers. This type of work requires cross-departmental collaboration and analytical...
How to Turn Shopper Journey From Adventure to Straight Path
For many shoppers today, the buyer journey is no longer a straight line from finding what is needed to clicking and purchasing. It...
Compliance in Customer Communications Management Aims for a Competitive Advantage
Compliance is an area that many business owners don’t want to deal with. It is filled with the kind of stuff that puts...
The World Is Mobile and So Are Its Banks
In 2016, JPMorgan Chase and Braun Research conducted a study about how consumers are doing their banking through mobile and online channels. The...
How Important Is the IT PMO to Your Business?
Increasing company growth and retaining customers are the two most important things for almost any business. Executive leaders and senior management are typically...
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