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Maximizing the Role of HR with Analytics
Over the last several years, human resources is moving into a role of increased responsibilities and the spotlight is on analytics. In years...
10 Important Trends for Realizing Marketing Potential
Marketing is, at its core, a form of communication with current customers and potential buyers with the goal of selling them a service...
How to Create Effective “Next Best Offers”
According to a 2013 survey by Econsultancy and Adobe, “92 percent of marketers don’t have real-time, data-driven marketing capabilities, 88 percent of marketers...
Aligning Customer Communications and Customer Expectations In the 21st Century
Customer service is really about meeting expectations and meeting expectations begins with two-way communication about what the customers want or need and what...
What the Future Looks Like for Customer Experience
CX executives or customer experience executives face a wide range of challenges in meeting the expectations of customers. Customers haven’t gotten more complex...
How to Use Reviews and Ratings to Your Advantage
Whether we like it or not, online reviews are a part of doing business. People like to talk about what they bought, where...
Overcoming Barriers to Understanding the Customer Journey
When it comes to understanding the customer journey, most companies run into several barriers. This type of work requires cross-departmental collaboration and analytical...
How to Turn Shopper Journey From Adventure to Straight Path
For many shoppers today, the buyer journey is no longer a straight line from finding what is needed to clicking and purchasing. It...
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