Whether you are serving clients or external website visitors through one or multiple data centers with one or many applications, the goal is to ensure all users have a first-class experience. Agility, fast performance, and scalability are especially important for such an experience.
Internet Performance management or IPM addresses some of the challenges facing application and website availability and performance but while some organizations adopt other online strategies, most are looking to the cloud for answers to the process.
Most take the first step of adding a cloud-based DNS solution alongside their global load balancing (GLB) infrastructure.
Global load balancing is “The practice of intelligently distributing Internet website or application traffic across multiple data centers and cloud service providers for optimal performance and 24/7 availability.”
By combining these services, business growth, performance, and reliability are ensured in 3 ways:
> Maintain Availability [90% of respondents to a recent survey say service availability is highly critical to their customers (at least an 8 on a scale of 1-10)].
> Improve Digital Experience [First impressions are extraordinarily important to customers and buyer decisions are partly influenced by website and applications performance.]
> Improve Time-to-Resolution [Fixing problems that arise quickly also improves operational effiiency and reliability.]