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6 Strategies for Advancing Customer Knowledge with Big Data Analytics
David is a marketing manager for a CRM company and wants to...

How Workflow and Content Automation Help to Control Sales-to-Cash Processes
The evolution of technology is at an all-time high. Businesses and individuals...

Top 5 Sales Processes that Disguise as Busy Work
Sales are often bogged down by manual processes, the busy work of...

What Do Multi-Channel Customers Want?
Customers today require human communication combined with the speed and efficiency of...

10 Tips for Commerce Experience Optimization
Almost every organization today is in urgent need of making 3 massive...

Understanding the Landscape of Customer Experience Personalization
John is the marketing manager at a large company. One Wednesday, he...

Customer Journey Mapping Shows the Way
Michelle is a marketing associate at a mid-size Utah-based company with over...

Has the World of the CMO Changed?
Stacy is the chief marketing officer at San Francisco software company. She...

How Customers Get Lost Between Store and Site
Many customers today begin their shopping journey online before they visit a...

Middle Market Survey Reveals Technology Priorities, Core Strategies, and Near-Term Investment Plans
A Mighty Mid-Market Growth Leaders Survey was conducted by Decision Tree Labs...

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