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Why Digital Channel Marketing Benefits Traditional Media Buyers

The Marketing world has been a constantly changing landscape in the last 20 years. We’ve gone from traditional advertisements on print and television media to online targeted advertisements. The pendulum looks to fully swing into digital’s camp this year with forecasted spending to be greater than traditional marketing methods for the first time ever.

The marketing industry has also figured out in recent years that besides actual television sets, we all hold a small television of sorts to our face in the form of our smartphones. Marketing on mobile devices has exploded in recent years and looks to go up even more in the coming years. This opens up a whole new lane for marketing opportunities and greater revenue growth for companies to showcase their products.

One of the hottest trends right now in digital marketing is paid social advertisements. These are targeted adverts which can be scalable and completely tracked to get analytical information on which ads worked and which didn’t. Matchnode is a marketing company that can take your business to the next level with paid social advertising. Their approach and campaigns have worked wonders for many companies including New Balance Chicago which benefitted greatly from Matchnode’s expertise. Contact Matchnode today and speak with an agent to see how Matchnode can take your marketing campaigns to the next level.