Software companies have traditionally been a chaotic environment for both developer and content teams alike. The constant butting of heads and back-and-forth of work and delays hamper projects that are being worked on.
Changing the environment on a global scale from the ground up is the best way to necessitate a good workflow and great environment. Organizations who embrace “content infrastructure” and change their traditional “CMS” theme of thinking will benefit the most.
Using everything at one’s disposal such as the cloud, flexible content, and microservices will benefit both developer and content team alike.