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10 Tips for Commerce Experience Optimization
Almost every organization today is in urgent need of making 3 massive...

Understanding the Landscape of Customer Experience Personalization
John is the marketing manager at a large company. One Wednesday, he...

Customer Journey Mapping Shows the Way
Michelle is a marketing associate at a mid-size Utah-based company with over...

Has the World of the CMO Changed?
Stacy is the chief marketing officer at San Francisco software company. She...

How Customers Get Lost Between Store and Site
Many customers today begin their shopping journey online before they visit a...

Middle Market Survey Reveals Technology Priorities, Core Strategies, and Near-Term Investment Plans
A Mighty Mid-Market Growth Leaders Survey was conducted by Decision Tree Labs...

Digital Marketing Tools Connecting All Your Data to Personalize the Customer Experience
Customers today expect customized experiences that are individually catered to them. Sitecore...

8 Marketing Strategies for Recruiters
Lina is a recruiter at a gaming company. She wants to be...

What Consumers Look for When Engaging with Brands
When customers engage with brands, they expect to receive an experience that...

If Marketing Is the Way, Then Strategy Is How You Get There
Creating a marketing strategy is the first step required before you can...

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