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10 Tips for Commerce Experience Optimization

10 Tips for Commerce Experience Optimization

Almost every organization today is in urgent need of making 3 massive shifts:

1…Digital transformation

2…E-commerce setups

3…Customer based management orientation

One way to incorporate all three of these objectives is through a solid strategy that takes on the massive task of commerce experience optimization.

With e-retail growing at an unprecedented rate, it is becoming increasingly important for companies to ensure customers have an experience that entices them to hit the ‘buy now’ button.

Here are a few tips to help you achieve that:

Tactic 1: Understand inbound intent

Tactic 2: Factor in the implicit browsing behaviour

Tactic 3: Induce the visitor’s propensity to buy

Tactic 4: Integrate content and commerce for returning existing customers

Tactic 5: Onboard new customers for the best experience

Tactic 6: Profile customers with past purchases for active baskets

Tactic 7: Send trust messages frequently

Tactic 8: Keep displaying related products for missed sales opportunities

Tactic 9: Promote items in a customer’s abandoned cart

Tactic 10: Profile customers by their product views

And one bonus!

Tactic 11: Indulge in continuous optimization

Following these 11 tips will help to guarantee a spike in sales, and increase in customer satisfaction, and a boost to your customer loyalty.

If you would like to find out more about how to personalize the customer experience, click the link below for more information.

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