10 Tips for Commerce Experience Optimization
Almost every organization today is in urgent need of making 3 massive shifts:
1…Digital transformation
2…E-commerce setups
3…Customer based management orientation
One way to incorporate all three of these objectives is through a solid strategy that takes on the massive task of commerce experience optimization.
With e-retail growing at an unprecedented rate, it is becoming increasingly important for companies to ensure customers have an experience that entices them to hit the ‘buy now’ button.
Here are a few tips to help you achieve that:
Tactic 1: Understand inbound intent
Tactic 2: Factor in the implicit browsing behaviour
Tactic 3: Induce the visitor’s propensity to buy
Tactic 4: Integrate content and commerce for returning existing customers
Tactic 5: Onboard new customers for the best experience
Tactic 6: Profile customers with past purchases for active baskets
Tactic 7: Send trust messages frequently
Tactic 8: Keep displaying related products for missed sales opportunities
Tactic 9: Promote items in a customer’s abandoned cart
Tactic 10: Profile customers by their product views
And one bonus!
Tactic 11: Indulge in continuous optimization
Following these 11 tips will help to guarantee a spike in sales, and increase in customer satisfaction, and a boost to your customer loyalty.
If you would like to find out more about how to personalize the customer experience, click the link below for more information.
