It is the desire of every business to pull traffic to their site, although traffic generation is not actually their major aim. Their primary objective is to convert these visitors into loyal customers. At the end of the day, the goal is to generate targeted leads as well as productive ones.
This is where we introduce lead magnets. Lead magnets are not a far-fetched concept. They have been used as an effective way of generating leads for a while.
What is a Lead Magnet?
Lead magnets are essentially a catalyst often employed by companies to attract new business. The businesses will request for the contact information as well personal details of their audience while offering some kind of reward.
Here’s how it works:
Visitors enter into your website >> You present them with a lead magnet offer >> They are enticed and so accept your lead magnet offer >> They submit their contact details, enabling you to communicate with them later on
Never commit the costly mistake of considering lead magnets to be inessential. As an example, Hubspot 2017 published more than 130 lead magnets, which earned them over 53k shares on LinkedIn, Twitter, and Facebook. About 77% of those shares was as a result of the top 10 of the lead magnets which they had published.
From HubSpot’s success story, it is very conspicuous that businesses have the chance of acquiring so many leads if they can effectively leverage lead magnets.
Having established this, in this article, we will look at the top 5 effective lead magnet ideas to grow your email list.
-
Host or sponsor webinars
One is the best way to connect with your leads and prospects, and still maintain interaction with your existing customers is through webinars.
You can however make use of webinars for several other purposes as well. Particularly, you can use it as a lead magnet.
To start with, Webinars will enable you to impart knowledgeable and valuable information that might eventually be beneficial to your audience. Your audience can go back and use your tips to solve their problems.
Additionally, you can round off your webinar with an enticing offer such as a discount coupon or any such incentives which will retain the interest of your attendees in your content. At the end of the day, this might even result in a final purchase as well.
If you’re familiar with Neil Patel, an experienced marketer who perhaps needs no new introduction to most people, you’d understand how advantageous webinars can be. Having organized several webinars over the years, Patel has often testified in his blog posts the voluminous traffic webinars have helped him accrue. We must not forget to mention how he also uses catchy CTAs to captivate the audience.
Moreover, a 2015 report reveals that over 60% of marketers are using webinars as part of their content marketing techniques.
With many seasoned marketers flocking to utilize Webinars, they sure are a great way to grow your email list. If you want your business to flourish by acquiring new, productive leads daily then we would recommend you use Webinars as a lead magnet.
-
Offer eBooks and PDF guides
Other very common lead magnets you would find online are PDF guides and e-books. Both e-books and PDF guides are excellent options because they make it easier for business to elaborate their point which is rather difficult to achieve with a blog article. Even more exciting is the fact that you don’t have to disburse a lot of funds to create any of them.
Keep in mind that choosing the right topic that is in proper alignment with your target audience can gain you a lot of visitors who will submit their email addresses very willingly. This is applicable for both e-books and PDF guides.
Adam Connell, who is a renowned copywriter, makes use of eBook guides as a key lead magnet for growing his email list.
Remember that your e-books and PDF guides should also center on a particular topic. Your aim should be to provide a solution to at least one major problem of your prospects with your guide. If you’re unable to achieve this, then there’s really no essence in publishing one.
-
Offer a free trial
From giving free trials to freemium models, businesses utilize several kinds of baits to attract leads and boost their email lists. Human psychology teaches that people will always be enticed by the products or services that are presented as “free”. This explains why providing a free trial is such an effective lead magnet.
A free trial will also help the prospects to familiarize themselves with the product or service that they might otherwise find skeptical to buy right away.
Both Freemium models and Free trials are part of the same Venn representation. There is however one difference. While the duration of the free trial has a fixed expiry date, Freemium models on the other hand offer limited services without any charges and no expiry date.
You can also create an engaging free trial lead magnet by including an eye-catching gif. The important thing is to ensure your free-trial lead magnet is far from being bland. Who says you can’t add extra personality and character to it?
-
Quiz your visitors
Have you ever come across a survey or a quiz after reading a blog article and you just can’t help but participate in them? You’re probably nodding in affirmation right now. That is because quizzes are always fun and quite exciting!
Hence, making use of quizzes as your lead magnets can indeed be very lucrative for you. The best part is that they aren’t often perceived as intrusive. Ultimately, it’s a win-win for you.
You acquire vital information and ask questions from your visitors without appearing annoying or too intrusive.
And you know what the cherry on top of the cake is? This method attracts only the target prospects; hence the odds are that the majority of qualified leads will definitely participate in them!
-
Secret lead magnet
You’re most likely confused by this subhead. Not to worry, you will understand it better in a minute.
This is perhaps the most effective lead magnet technique that we have used so far. Here’s how I first came across this lead magnet:
I was going through a particular blog article about sending an outreach email. This article was revealing how the writer had successfully and easily captured the attention of his prospect. Then, I saw this lead magnet right in the middle of the blog:
You would also agree that this lead magnet, even though out-of-the-blue, is so perfect. In fact, I jumped in on it without a second thought. The key is however to come up with something highly captivating that instantly makes your audience want to go on.
Final Thought
Indeed, lead magnets ideas have proven to be one of the best ways to gain productive leads and boost your email list. By leveraging on any of the lead magnets we’ve discussed above, you will be able to obtain greater insight as to what your prospective customers want, allowing you to nurture your leads.
The amazing part is that no sort of tech expertise is required before you can employ any of these effects lead magnets. All you need is adequate information about whatever topics you would be writing about. And you can always make research in areas where you lack the knowledge or information.
