One of the most daunting tasks on the internet, especially in content marketing, is in writing a web copy that has the power to initiate a call to action (CTA) or landing page. This is because, in order to create such content, you have to be more than smart in doing so.
You have to be technical. And that’s why today, we are going to be looking at 9 effective techniques of how to create content that converts.
Understand Your Target Audience
It’s no news that the best way to achieve success is thorough preparation. Put differently, it is insane to attempt writing a copy that will convert, if you don’t even know who you are writing to. Like, how will you know what phrases and terminologies to use? What if it’s a formal audience and you ignorantly use informal terms like ‘Holla”? Do you really think such a copy will convert? Absolutely not! So, know your audience, and that will help you know how best to arrange your points, and what approaches to use.
Take into Consideration the Medium of Publication
After knowing your target audience, you have to know what medium you’ll be using to publish your content. Is it going to be through the television, radio or a printed copy? And how will your audience receive this copy? Through their phones SMS, or Facebook updates? Now, it is important to know these things so that you won’t have to mix up your presentation. Typically, an SMS copy should be short and precise, and if through a Facebook update, you can afford to get into details. Sending a lengthy copy on SMS will not only cost you financially but come as a turn off to your adherence, as lengthy copies on SMS don’t usually have good reception.
As a content creator or marketer, you should know by now the power in writing short and captivating headlines. Thus, make sure your 5-20 words headlines are luring enough to land you huge traffic. You can do this by including persuasive copywriting terms such as free, instantly, and so on.
The best copywriters often produce content that sounds as if they are having a conversation with their readers. Thus, write content that speaks directly to your readers. These are the types that get the highest conversions.
Make Use of Persuasive Words
Not only should you use powerful words such as amazing, instantly and so on in your headlines, but also in your content selling. The goal here is to make your content appear as persuasive as possible. Once it is able to persuade people to read it, you’re halfway home into making a huge conversion rate.
Avoid Mincing Words in Your Content
If you want to write a copy that will convert, avoid using two words, where one term could cover up for. That is, don’t mince words, instead, always hit the nail on the head.
Give Them Your Reason
What people are waiting to hear is why they should purchase your product/service. Thus, in the middle or ending part of your copy, give them the reasons why they should patronize your service. This will help them understand your products better, and eventually decide to buy them.
Provide a Clear and Instant Call to Action
Don’t cunningly hide your call-to-action in a phrase or sentence. Rather, be clear about it, and let them know what you require them to do.
Avoid the Usage of Redundant Words
Frequent usage of redundant words is one of the reasons why most copies don’t convert. So, filter every unneeded term, so that your content will appear more professional and appealing.
To wrap it up, copywriting is technically different from all other forms of writing.
So, next time you want to make a copy that converts, see to it that you apply the above techniques.