• By Category

  • By Type

  • Reset Your Search

8 Tips to Work Effectively with Global Content Teams

Explained how to effectively work with global content teams

Since the pandemic, many multinational companies had to learn very quickly to run their business remotely. Gone are those days when an entire team used to sit at the office to work collectively. This era is all about remote work now.

In the marketing industry, global content teams are now common and the new norm. People from different cultural backgrounds and ethnicities work together virtually and curate appealing and compelling content for their audiences. In short, global content teams work remotely from all around the globe towards one goal.

While most of the global organizations have managed to learn to tackle a global content team, many are still struggling with it. Not all organizations provide necessary training to their employees and they end up having negative thoughts about remote work.

If you are a content manager and struggling to manage a global content team, here are some tips to make the team hustle.

  • Realize That All Employees Would Not Work in the Same Way:

    Each country and its people do business differently. However, all remote employees can come forward and share the same corporate values. You need to tune your global content team and they will be curating compelling content in no time.

  • Understanding Other Members of the Team:

    You must realize the importance of getting to know your remote colleagues to perform well in the market.This does not necessarily include sharing personal matters. It includes cross-sharing ideas and practices to understand each other better. recognizing cultural differences and accepting them is the key to understand the whole team.

  • Take Note of the Cultural and Language Barriers While Working with a Global Content Team:

    Linguistic and cultural differences sometimes lead to misunderstandings, especially in a content team. If an organization is unable to foster the attitude of ‘us’ instead of ‘me only’, this could be a huge problem. The organizations must put measures to ensure that there is ‘us’ culture and not ‘them’ culture while working.

  • Get to Know Your Remote Colleagues Better:

    In a conventional office, this thing happens naturally. Conversations happen naturally. However, it is hard to start a conversation online.A global content team working remotely misses out on socializing. So, the team manager should encourage employees to have a conversation with their colleagues despite their cultural differences and distance.

  • Overcome the Mutual Knowledge Problem:

    To make global content teamwork, the organization must remove us vs them culture. Moreover, it is better to keep reminding colleagues about the benefits of remote work from time to time.Other than that, the manager should hold regular meetings with the team for the employees. This enables them to exchange their ideas and practices regarding a project or an assignment.

  • Try to Build a ‘We Are All Us’ Mindset:

    Working in or handling a global content team has its advantages and challenges. However, making everyone an equal part of the team could minimize these challenges.

  • Ask Personal Questions but Stay in Your Boundaries:

    Interaction is really important for the content team to work. However, the team members won’t be able to exchange their ideas unless they interact. Every team member should mingle and ask personal questions and opinions but be careful of certain boundaries. Or else, it leads to conflicts.

  • Collective Discussions on Each Project:

    If you are handling a global content team, hearing everyone’s opinion on the curated content is important. Who knows someone comes up with a better idea? Each person’s approval is necessary for the team to keep going.


The biggest challenge that might arise while working in a global content team would be linguistic-related. However, binding the colleagues with each other and setting aside their cultural difference will make a huge difference in the team’s performance.