Technology is constantly changing, and with it, the opportunities for marketing. No longer are audiences satisfied with or even pay attention to plain text content when so many other colorful and interactive content is readily available.
Scrolling through Facebook is like visiting an interactive wonderland. Black and white static content just cannot stand up against interactive marketing. If you have not jumped on the bandwagon yet, now is the time.
In this article, you will learn three reasons why.
Engagement
Interactive marketing captures a viewer’s attention much more quickly than stagnant text. Once the attention is gained, the viewer interacts with the content so there is engagement between the viewer and the company/content.
If we analyzed the amount of viewer’s who engaged with quizzes on Facebook such as “What actor or actress do you look like?” or “What Disney Princess are You?” we would find huge spikes of visitors to the websites that put that content out.
It is easy for adults to roll their eyes at such silly-sounding quizzes, but they are extremely effective. Human nature pushes us to want to engage in fun, entertaining, and educational activities, which is exactly what interactive marketing does. Adopting an interactive strategy will help you gain a lot of website visits and customer engagement.
Responsiveness
Interactive marketing can help push your customer through a personalized sales journey. The answers they give in their engagement with interactive marketing can be set up to send them to relevant content.
For instance, if you are a costume shop looking to sell Halloween costumes, you might put out a quiz that simply asks, “What should you be for Halloween?” The answer to the questions can lead them to a sweet-looking princess costume or a scary zombie one.
This type of marketing can increase sales since it is using the viewers’ answers to send them to the right content or product.
Mobile Devices
More than 70% of website visits and online purchases occur on mobile devices, meaning that marketers must add a mobile focus into their marketing strategy. An issue comes in with the fact that people tend to scroll past “boring” content much quicker on a mobile device than on a regular computer. As such, any mobile marketing done has to be eye-catching and interactive to gain the viewer’s attention.
Colorful infographics, downloadable ebooks and how to guides, and fun quizzes that are optimized for mobile devices will capture attention and encourage engagement. Therefore, a mobile interactive marketing campaign must be considered extremely important when developing your strategy. Otherwise, it is likely that your content will be lost in the sea of “boring” content.
No longer can marketers merely put out content and hope for the best? With most businesses having an online presence, a carefully constructed strategy should be put into place. Analyze your current strategy and determine where interactive content marketing can be put into place for your marketing campaigns. Some content may need to be completely changed while other content may simply need to be adapted, but the work will be worth it.
If you want to see some of your content in an interactive format and watch your audience’s response, OnlineWhitepapers.com can help. Contact us today.
