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Why Brands Need to Realign Themselves With Today’s Digital Audience
In recent years, brands and marketers often have gotten left behind and...

Using Data-Driven Marketing to Improve Business Performance
The digital age has changed the way that marketing is done and...

Smart Marketers Are Adopting Agile Marketing
Agile marketing is a fairly new trend, but it is much more...

The 8 Building Blocks of CRM
CRM or customer relationship management is a system that assists companies in...

Getting Buyers to Click and Purchase Through Engaging Email Marketing
Today, consumers are more informed and empowered than ever before. With an...

Using Consumer Psychology in Digital Marketing
Good marketing begins with an understanding of how people think about products...

What Engagement Marketing Means for Your Business
The most valuable asset that any company has is their customer base....

Why Every Commerce Marketer Needs These Tools to Succeed
Managing a smart commerce marketing system is much more complex than a...

What Is Account-Based Marketing?
While many B2B marketers attempt to broaden their marketing campaigns in order...

Why You Need a Social Advertising Strategy
How do you determine which social media platform is the best for...

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