Download the OWP App here!
  • By Category

  • By Type

  • Reset Your Search

  • By Category

  • By Type

  • Reset Your Search

Smart Marketers Are Adopting Agile Marketing

Smart Marketers Are Adopting Agile Marketing

Agile marketing is a fairly new trend, but it is much more than a buzzword these days.

It’s a solid approach to development that responds to change instead of following a concrete plan, involves tests, analytics, measures, and data instead of conventional tactics and status quo traditional methods, covets flexibility over stiff planning, and embraces teamwork and collaboration over hierarchy.

The concept of agility comes from software developers in 2001. Developers found themselves constantly changing software for fluid customers and competitive markets.

Thus, to stay in the game and eventually get ahead, they took on smaller projects that allowed for in-depth reviews after completion, so they could make any changes in strategy to the next round of offerings.

Companies such as IBM, Xerox, and even Coca-Cola are using agile marketing to their benefit.

What are the main benefits of agile marketing?

1 Better prioritization

2 Improved measurability

3 Higher productivity

4 Better results

5 Improved marketing effectiveness

6 Boosted staff morale

7 Enhanced customer satisfaction

Disclaimer: By downloading this whitepaper from OnlineWhitepapers.com, you will automatically be subscribed to our weekly newsletter. If you do not wish to receive our weekly newsletter, please unsubscribe using the link available in the newsletter. Unsubscribing from our newsletter will not affect your ability to download future whitepapers. Thank you. ( View our email privacy policy here. )

Get Your Whitepaper in Front of Millions of Readers and Buyers.

Publish your whitepaper with us. We have flexible plans to suit every company size and budget.
Choose the one that works for you and submit today.

This website uses cookies to ensure you get the best experience on our website. Privacy Policy