Today, consumers are more informed and empowered than ever before. With an abundance of information on devices right at our fingertips, buyers are better able to do their own research, weed out the junk mail and advertisements, and get to what they really want. In short, they have more control over what messages they received and their buying processes.
Buyers receive hundreds, even thousands of messages, each and every day. SuperProfile noted in 2010 that, “On any given day, the average customer will be exposed to 2,904 media messages, will pay attention to 52 and will positively remember only four.”
So how do you become one of those four email messages that buyers remember in a positive way?
— Find out what makes email messages truly trusted and engaging.
— Find out how to talk with each of your customers individually, rather than talk at them as a group.
— Find out how to engage your audience with cross-channel conversations, listening and responding effectively.
Engaging email marketing ensures that your communications are interesting, that customers not only see but pay attention to your message, and that your customers’ high expectations are met and exceeded.