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Bringing Efficiency to the Creative Process
It’s commonly accepted that creatives hate “process”— that great idea can’t conform to rigid timelines, workflows, or structures. But, like most conventional wisdom,...
B2B Events Get a Long-Needed Digital Makeover
How the Worldwide Pandemic Spurred Event Modernization to Drive Engagement and Maximize ROI For B2B marketing and event teams, 2020 delivered a crash...
Ransomware Attacks Are Getting More Sophisticated
Can your organization confidently meet the threat? Ransomware perpetrators are getting more sophisticated, increasingly targeting organizations with larger extortion demands and highly disruptive...
5 Ways NetBackup Helps You Defend Against Ransomware
Ransomware continues to make headlines, and for good reason. Businesses will fall victim to a ransomware attack every two seconds by 2031, and...
Ransomware: The Path Ahead
The potential impact of ransomware attacks is very real and financially paralyzing. Ransomware attacks increased by 150 percent in 2020 and the amount...
Agility and Common Goals Ensure Future Hybrid Event Success
For B2B marketing and event teams, 2020 delivered a crash course in hosting virtual events. As social distancing rules relax, marketers are starting...
Work Management for Marketers: Strategic Planning
If you’d like to learn more about the other stages of the marketing work lifecycle or the benefits of managing work as a...
The Lifecycle of Marketing Work
Through our experience with the best brands in the world, we’ve identified seven stages in the marketing work lifecycle. Each stage plays a...
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