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Bython’s research is highlighted in this second report and is based on six months of demand generation first-party data from over 139,000 leads delivered to companies who use Bython’s services. The results from January to March 2021 compared to October to December 2020 show the content topics that professionals were most interested in. We gathered this information from real engagements (downloads, opens, and clicks) from professionals who work across various B2B industries.

Following the 2021 State of B2B Demand Generation & Content Trends Report published earlier this year, the results can help aid marketers in their decision to position their organization for successful client growth and digital transformation.