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Hybrid Events Generate Demand and Deepen Relationships: A Spotlight on Pharmaceutical Companies
For B2B marketing and event teams, 2020 delivered a crash course in...

Hybrid Events Generate Demand And Deepen Relationships
The course provided a crash course in hosting virtual events for B2B...

Bringing Order to Marketing Operations Processes
Bringing Order to Marketing Operations Processes What happens when you think strategically...

Proving Your Creative Team’s Value Starts with a Smarter Workflow
You’re creative—not a juggler. Yet you, like most creative leaders, probably spend...

Bringing Efficiency to the Creative Process
It’s commonly accepted that creatives hate “process”— that great idea can’t conform...

B2B Events Get a Long-Needed Digital Makeover
How the Worldwide Pandemic Spurred Event Modernization to Drive Engagement and Maximize...

Agility and Common Goals Ensure Future Hybrid Event Success
For B2B marketing and event teams, 2020 delivered a crash course in...

Work Management for Marketers: Strategic Planning
If you’d like to learn more about the other stages of the...

The Lifecycle of Marketing Work
Through our experience with the best brands in the world, we’ve identified...

Six Challenges Agencies Face and How to Solve Them
David is like you. He works at a busy agency, managing projects...

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