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What Is Meaningful Customer Engagement?

Did you know that 84% of consumers say that being treated like a human being, not just a number or line item, is critical for winning their business?

Did you know that 70% of buying experiences are based on the way customers feel they are being understood by the brand from which they’re buying?

Further, did you know that 79% of all customers expect their interactions with brands to be personalized, not grouped together or targeting a broad group of people?

Customer engagement is not just about growing your revenue or boosting your brand’s recognition in the market. It is also about treating customers like the gift that keeps on giving. . . because, well, cared for customers do just that.

The economy of engagement is here to stay. It is why meaningful engagement online is critical for building long-term customer relationships and ensuring profitability long into the future.

Technology has spoiled consumers. They now expect nothing less than personalized and meaningful engagement on all levels from the initial digital research all the way through to checkout. Brands that forge a connection are the ones that customers are more willing to stay with.

Are you looking to boost meaningful connections with customers?

Well, you can start by being human, conversational, and authentic. Listen to the needs, ask the right questions and make good on promises you make.

Second, be understanding and sensitive to learning the needs of your customers. Data is your best friend in this regard. Customers will tell you what they like and don’t like even without knowing it.

Third, be relevant. If your customers aren’t looking for social media marketing, then don’t sell them on that. Meet customers in their moments of greatest need with useful information, involving them in the journey, and surprise them.

The economy of engagement offers incredible opportunities to delight and wow your customers with your brand.

If you want to learn more about the value of meaningful customer engagement, click the link below for more information.


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