Customers today have very high expectations and they demand a personalized experience at every stage of the buying process. For marketers, this means generating unique content and images at every stage of the customer’s lifecycle.
One challenge often faced by in-house marketers and creative studios is having to deliver and keep up with the growing and constantly changing demands of customers. Most creative teams don’t have the time or resources to keep up. This is where stock images and videos come into play.
But, how do you get an effective image to align with authentic content?
Marketers can’t use the same image every time and it takes both work and speed to deliver high-resolution unique images. When time does not permit, the answer lies in stock image providers who carry a vast collection of images that are professionally clicked and stored.
Adobe Stock is one such gallery that marketers can leverage to evoke emotion alongside their marketing content. The best way to use Adobe Stock is inside of Photoshop CC. But it also works well with InDesign and Premiere Pro.
Photoshop is fairly easy to use. Once you select an image in Adobe Stock, you can directly place it on the document where you want to use it and directly license the image in Photoshop. As soon as licensing is complete, the watermark image vanishes and the high-resolution image appears.
Adobe Stock aims to speed up the creative process. It cuts down on the process of image licensing and eliminates the need to reapply edits. No matter what program your team is using, you can save time on creating and designing assets while still maintaining a high-quality level of work that meets your customers’ expectations.
If you would like a complete understanding of how to use Adobe Stock across your creative teams, click the link below for more information.