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In the current market, marketing firms have strong competition as all of them are working to provide their clients with the best result.

The knowledge in this area is immense and there is always a place for improvement. The more the improvement, the more the maturity of the firm. Marketing firms have their focus on B2B sales and marketing intelligence but the databases are usually ignored.

This guide has a detailed analysis and lays emphasis on the importance of a clean and well-managed database. The accuracy and updated databases define the maturity of the firm and this guide will teach you how to achieve that maturity.