The Cognitive Psychology of Design and the Brain
When it comes to the world of design, it is not as simple as throwing images on a screen and hoping for the best. There are a lot of things to consider when it comes to design and the subtle art of attracting people to the image.
- What is your focus?
- What are you trying to convey with the image?
- What are you trying to tell the world about your design and consequently, of your client that the design represents?
One word encapsulates this process and that word is Psychology.
Psychology plays a part in our everyday lives in many situations and settings. Many times, it is so ingrained that we don’t even consciously think about it. It’s the girl in the red dress that walks by in a group of other people. Most everyone will remember the girl in the red dress and the details of her comparatively to others in the group who may have been closer in proximity to you.
Good designs grab you and hold your attention and they subconsciously make you think about the image and the message. HCL Technologies not only designs images for the consumer’s visual perception, but they also design for the mind.
When the eyes and the brain are engaged, you have their full attention visually and their thoughts later in solitude. When it comes to consumer engagement, HCL Technologies are there for all your design needs.