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What You Need to Know from Your Commerce Marketing Automation Vendor

What You Need to Know from Your Commerce Marketing Automation Vendor

With multiple platforms and applications for marketing and automation, there is the opportunity for enhanced IT development and the struggle to keep up with all the changes and differences of each platform. According to a report by Oracle on its Bronto software, “Gartner’s 2016-2017 CMO Spend Survey found that marketing departments are spending 38% of their tech budgets on external development services and cross-charges from internal IT teams.”

That is a large portion of a company’s budget that could be used elsewhere.

Smart IT professionals and marketers always look for ways to streamline the process, limit the number of platforms and applications to manage, and enhance scalability. To do this, asking questions of your commerce marketing automation vendor is important.

Here is what you need to look for:

— Marketing automation vendors whose architecture and connectors promote bi-directional sharing of data with your eCommerce application.

— A solution that allows you to send custom messages based on your broader business goals.

— Marketing automation vendors with a commitment to omnichannel commerce, a high deliverability rating and a documented history of reliable performance.

— Tech partners who have robust in-house professional services teams.

— A vendor that includes support in your contract.

With multiple platforms and applications for marketing and automation, there is the opportunity for enhanced IT development and the struggle to keep up with all the changes and differences of each platform. According to a report by Oracle on its Bronto software, “Gartner’s 2016-2017 CMO Spend Survey found that marketing departments are spending 38% of their tech budgets on external development services and cross-charges from internal IT teams.”

That is a large portion of a company’s budget that could be used elsewhere.

Smart IT professionals and marketers always look for ways to streamline the process, limit the number of platforms and applications to manage, and enhance scalability. To do this, asking questions of your commerce marketing automation vendor is important.

Here is what you need to look for:

— Marketing automation vendors whose architecture and connectors promote bi-directional sharing of data with your eCommerce application.

— A solution that allows you to send custom messages based on your broader business goals.

— Marketing automation vendors with a commitment to omnichannel commerce, a high deliverability rating and a documented history of reliable performance.

— Tech partners who have robust in-house professional services teams.

— A vendor that includes support in your contract.

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