Is content keeping you awake at night?
Publishing personalized content faster or more cost-effectively is a priority for over 95% of global marketing leaders.
Your customers expect memorable moments at every brand touchpoint. But when you have websites, social pages, blogs, and gated content to consider, it can feel impossible to deliver everything with quality and speed—especially if content forms the bulk of your marketing strategy. It’s a recipe for a bottleneck in your marketing operations and a downturn in your department’s performance.
We call the result, ‘The Content Crisis.’
You can’t solve the Content Crisis by just working harder. Instead, you need a plan and a platform that will help you deliver the volume and quality of content your audience demands.
Here’s a breakdown of the typical content creation and publishing process:
Usually, all this happens organically without any clear strategy. But by optimizing this process from start to finish, you can deliver more effective content, more efficiently.
The Sitecore Content Hub
Here, we’ll explore how our Content Hub can help you at each stage of the content lifecycle.
Depending on your marketing goals and organizational setup, your plan may be campaign, persona, or topic-driven, or structured in other ways.
- Author and collaborate
This step involves the authoring of content, and collaboration between all stakeholders to review, annotate, comment, and approve content.The tools for this stage could be desktop tools (such as Word, Photoshop, or InDesign) or content that can be authored directly in the platform.
- Manage and curate
Once the content is final, it needs to be managed and curated. Proper content curation is the key to maximizing value in the publication downstream.Basic use cases include version management and making source files and renditions available.
- Publication, personalization, and measurement
Content within the platform can be searched by users, for them to edit and publish through offline processes.However, in our vision of a content supply chain, we want to connect systems so we can orchestrate the publication of content to different channels.
Generally, we see two scenarios: make content available for use in curated channels, and directly publish content to uncurated scenarios.