Marketing teams are collaborating all the time. From brainstorming ideas and developing new campaigns to reviewing product and service messages for accuracy, relevancy, and authenticity, marketing teams are intricately integrated.
The overall productivity of marketing teams is best when everyone on the team works in a collaborative manner. In such cases, departments must rely on cloud-based applications to chat in real-time, edit and share documents, and review reports.
Cloud-based apps make the life of marketing team members easier and more efficient.
Marketing is no easy task, but certain touchpoints among team members can be more effectively done with the right tool in place.
These three guiding principles can help your company’s marketing team collaborate in an efficient manner and result in increased performance:
#1…By bringing people, messages, content, and tools together in a single location, marketing departments can successfully manage every campaign. This can be done by including elements such as sharing of designs for feedback from other users and tracking of campaign effectiveness.
#2…Marketing teams can educate their sales team members on the impact of effective messaging by using collaborative tools such as Office 365 from Microsoft.
#3…Marketing teams need complete insight on who their customers are, where their customers are located, and their customers’ needs so they can create the right messages that target them. This can come from sales teams who work with the marketing team.
Gone are the days of silo marketing. Each team member is a vital part of making campaigns go. Therefore, each member must be on the same page. Microsoft’s Office 365 is the preferred collaboration tool to help marketing teams work more effectively and efficiently.
If you want to know more about collaboration practices with Office 365, click the link below for more information.