Information today is more accessible than ever before, and this accessibility enables potential customers to know more about your product or service before they even talk to you. With two-thirds of the buyer journey now happening digitally, marketers are having to change their role to include sales. This new digital landscape makes it necessary for marketers to not just fuel the top of the sales funnel but to be involved throughout the entire journey.
This new process is called full funnel demand generation and many businesses are beginning to understand why it is so important in business today. This new process is so beneficial for businesses because it provides a seamless pipeline from prospect to sale which not only guarantees more conversions but increases ROI as well.
Bython Media has compiled a comprehensive whitepaper that not only explains what full funnel demand generation is but also explains how B2B marketers can gain measurable results with this new process. To learn more about full funnel demand generation, download this informative whitepaper.