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The grocery industry has seen a radical change in the last five to ten years with growth numbers shrinking. This can be attributed to a number of factors ranging from the rise of discount grocery chains to the increasing costs of labor and marketing. Grocery stores in the West have taken baby steps into the digital age with online shopping and grocery delivery services.

Grocers can take an adult step into the digital age by ushering in Speech Recognition into the online shopping experience. The biggest grocer in Finland has built an iPhone app that has users speaking into their phones to capture a shopping list with items displayed on the cart for purchase. This small germ of technological progress can grow into a fully formed Tree of improved customer interaction and market growth with the “water” of other major grocery chains instituting Speech Recognition under their auspices.