How Dynamic Content Is Transforming Customer Engagement and Retention
Jill, the marketing head of a large manufacturing company, is looking for better ways to place her company’s products in front of the right customers.
She notices the evolution of content over the past couple of years and believes that by creating the content her company produces more dynamic, she can improve customer engagement and retention.
Jill decides to attend a mid-week webinar on how to create more dynamic content. She discovers that it might not be as difficult as she first feared it would be.
Jill begins to understand that content is already the most powerful selling tool businesses use but learns that by offering her customers dynamic content, she will create more opportunities for instant interactions and even open new doors to connect with customers.
To engage with her customers in a more positive way, Jill must deliver the right content at the right time. Jill learns that dynamic content is all about interreacting with customers in the present moment and sparks a dialogue between the customer and the brand, unlike unresponsive, static content.
She also learns that if she wants to create more dynamic content and increase customer engagement with her brand, she must use new tools and technologies that will allow her to advance existing content into new formats.
Customers today expect more personalized experiences and Jill learns that dynamic media can help her deliver that to her customers. By offering personalized content and digital interactions, Jill will gain increased responses and higher engagement rates.
To increase these rates, though, Jill must find ways to track her customers through the buyers’ journey. The customer journey today takes place both online and offline across multiple devices and channels and Jill must follow them through all these different mediums.
Jill now understands that if she wants to continue experiencing marketing success and happy customers, she must keep up with new technology to stay engaged with her customers’ needs.
Jill is ready to improve her content offerings. Are you?
To learn more about improving the content you deliver to your customers and increasing engagement and interaction, click the link below for more information.