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After five challenging years, including a global pandemic and a significant inflationary shock, the retail sector is set to continue its recovery. In 2025, activity normalization that began in 2024 is expected to persist, with global growth projected at 2.7% for the year.

Key points include:

  • slight increase in volume growth, supported by easing inflation and stronger household consumption.
  • Despite the growth, intense price competition in the sector will likely continue to pressure corporate profitability.