Styla tested and searched for digital marketing agencies that could provide content syndication and new business leads through lead generation programs focused on content syndication. However, the company faced a challenge in content syndication as the targeting criteria were a bit different from other programs they had run.
With Bython Media’s network of decision-makers through its highly trafficked industry-specific newsletters, Styla finally succeeded.
Bython Media generated the required amount of leads according to the discussed targeting criteria within the appropriate timespan. Styla assessed the credibility of generated leads with their adopted ICP standards, including revenue, company size, and industry.
Learn more about Styla’s demand generation success story by downloading this case study.