In today’s digital world, creating demand requires a combination of effective lead generation and nurturing strategies to get customers interested.
So how are B2B marketers using lead generation and nurturing tactics together to create new demand?
Results of one survey found that improving the quality of leads and increasing the number of leads is the two top lead generation priorities. Email marketing was found to be its most effective tactic.
For lead nurturing, the top priorities are increasing sales opportunities and customer conversions.
The survey also found that over half of B2B marketers use a combination of in-house resources and outsourced professionals for the most effective overall strategy.
Want to know what else marketers think about B2B demand generation and nurturing?
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