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COVID-19 Shifts Demand Generation Outcomes

Demand for Results Pushes Marketing Budgets Down

Most things in the world, from work to home and school to social events, have changed due to effects of the coronavirus. One of the things that has also changed is the outcomes of demand generation campaigns since the start of COVID-19.

In its report, “Demand Generation Shifts during COVID-19,” Bython Media  analyzed over 45,000 generated leads from hundreds of demand generation campaigns from April 2020 to June 2020 to understand what has been working for salespeople and marketers since the start of the pandemic.

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