Hi! My name is Chad.
As a marketing professional, I understand that many online retailers face performance challenges with their online applications.
Since understanding the impact of all your content is critical to managing the overall performance of your website, it’s important to understand common performance challenges you may face as an online retailer and learn how to overcome them.
Challenge 1) Conversions
Converting prospective buyers to customers is essential for the livelihood of your business. The longer your website takes to load drastically decreases your conversion rate and directly impacts your revenue and customer loyalty efforts. When you focus on making your website pages load faster, you’ll not only increase your conversion rate but revenue as well.
Challenge 2) Customer Retention
Since it is more cost-effective to keep an existing customer than to gain a new one, customer retention is essential to the success of your business. If your website is slow loading or sometimes unavailable, you can experience low customer retention which directly affects your revenue streams. It’s important to focus on outages and ensure that your site doesn’t go down unexpectedly. This will not only have a negative impact on your customer retention efforts but has the potential to cause customers to permanently abandon your site.
Challenge 3) Testing
Testing your website and apps in production is the best way to avoid errors and ensure that your online applications will perform as expected. While testing is a nerve-wracking time for online retailers and can be an expensive process, it’s necessary to understand how your online applications will perform when real users try to access them.
Providing a great shopping experience is essential to build your brand reputation and effectively retain and attract customers. Without testing in production, your online applications are likely to fail and cause major setbacks. As an online retailer, the best way to avoid performance challenges is to learn about any common challenges you may face and be ready to address them before they arise.
If you want to learn more about common performance challenges faced by online retailers, click the link below for more information.