Ever since the European Union’s GDPR has been passed, companies have been worried about being able to meet compliance requirements and simultaneously keeping their customers satisfied.
Rather than looking at compliance as an obstacle, managers need to understand that this provides an opportunity to be able to create a more trusting relationship with their customers.
Here are some ways to build customer loyalty in accordance with GDPR rules:
1. Leverage a need and over-deliver
Identify a need that your target customers have, and then try to not only solve it, but also provide additional benefits. It is important to determine which extra benefits to give the customer in exchange for broader consents that go beyond their immediate needs.
2. Bank on FOMO
Show your target customers a glimpse of what you have to offer – in an attempt to instil in them a ‘Fear Of Missing Out’, and thus enticing them to buy your offering.
3. Employ a niche approach
With GDPR, getting customers to join a subscription or partial subscription is a more difficult. Therefore, instead of giving them just two options – let them choose a package of their choice. The high-quality niche approach could be an effective way to ensure incremental value exchange under GDPR.
4. Target narrowly, but think broad
Whether you’re a B2B or B2C company, you can always use retargeting to get a larger perspective on customer segments. This can be done through more focused and targeted ad placements.
Employing these tactics, you can make the most of the benefits that GDPR rules bring.
If you want to learn more about ways to boost customer loyalty under GDPR, click the link below for more information.