Hi! My name is Mark.
As a marketing professional, I know better than most what it takes to offer a great digital experience in 2019. If you’re looking to build your brand reputation and improve the customer experience your business offers, follow these seven essentials for a great digital experience in 2019.
Customer expectations and behaviors have changed dramatically over the past five years as organizations are expected to meet customers’ needs and expectations at every interaction. Achieving customer centricity begins with understanding your customers, their behavior, and their relationship with your organization.
2) Customer Needs
Conversion is important but it is only a short-term, quick-win metric. The more your executive teams focus on these short-term metrics, the more likely it is that this attitude will permeate throughout the business and the necessary focus on customer experience will be lost.
3) Unify Data
Organizations that can show great agility in the collation and cross-organization sharing of its data for the benefit of its customers will have better access to the right data and how to interpret and analyze that data which is paramount to success.
4) Think Beyond Mobile
In our modern omnichannel landscape, it’s not easy delivering superior experiences, especially the best experience at the right moment, on the right device. With mobile devices now the consumer’s device of choice, your organization needs to think beyond the device and treat mobile as simply another touchpoint — an extension of a customer’s overall experience.
5) Drive Consistency
With a greater number of touchpoints between consumers and your brand comes greater responsibility to be consistent. Creating and delivering a seamless and consistent experience across all digital properties requires the unification of data across all channels and multiple departments, to maintain a reliable customer data foundation.
6) Converge Data Science and Marketing
While the psychology of the human mind and behavior has, in recent times, been ignored in the marketing world, now, with technological advances, marketers can turn to psychology for answers about creating superior experiences and data science holds the key to real business growth.
7) Align Experiences
Clear understanding comes with the application of human insight into the digital world. Once you’ve discovered and analyzed your customers’ digital behaviors, only then can you improve experiences and see huge improvements in business results.
When you know more about your customers and can understand their psychological mindset, only then can you make better decisions to improve the digital experience.
If you want to learn more essentials for a great digital experience in 2019, click the link below for more information.