Let’s face it — when it comes to eCommerce, it is much easier to keep a customer than it is to get a new one. The task of creating a loyal customer base and maintaining retention can be difficult. While it is important to acquire new customers, customer retention is critical for eCommerce success.
Let’s review five ways to retain online shoppers and improve the checkout user experience.
- Place the focus on optimizing the form fields. The number of fields on a checkout form has a direct effect on the user’s checkout experience. The more fields that are displayed, the chances of creating a negative experience increase which can lead to cart abandonment.
- Address the shoppers’ perceptions of the security of your site. On average, up to 19% of users are known to have abandoned the checkout process due to lack of trust when asked to input credit card information.
- Help to alleviate shopper concerns for privacy by providing explanations for required information and what capacity the information will be used.
- When it comes to being forced to create an account, 37% of users were not pleased with having to create an account. Shoppers simply should not be forced to create accounts on a new site just to place an order.
And finally, number five. Respond to your shopper’s need for third-party payment options. As many as 8% of shoppers have abandoned carts and orders due to the lack of preferred third-party payment options.
Consider these five practices and optimize your checkout UX process for great customer retention and overall better experience.
If you want to learn more about retaining online shoppers, click the link below for more information.