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The rules of engagement are changing, and they have never been more critical than they are right now.

Conversational marketing is the next step towards more personalized, customized, and tailored marketing initiatives for customers.

No matter what product or service you sell, conversational marketing should be a strategic tool in every marketer’s toolbox.

In fact, Gartner predicts that by 2020 “conversational marketing will be a recognized channel of B2B and B2C customer engagement and revenue, displacing a combination of marketing, sales, and service activities.”

So, why do you need conversational marketing right now?

Here are 4 reasons:

  1. Humanize the digital experience: Treat every consumer as an individual.Consumers now expect to be treated like unique people and they spend more when companies make the extra effort.
  2. Increase engagement and conversion: Ask the right questions.Avoiding complicated websites, complex checkout processes, and confusing search filters can ensure better engagement.
  3. Remove friction: Help shoppers choose.Consumers crave convenience over waiting and removing friction from the decision-making process aids in the interaction of your brand.
  4. Gain data and consumer insights: Learn more about consumers.Finding out more about your customers can help you have more meaningful conversations and gain important insights.

It is never too late to get started with conversational marketing. Add it to your marketing plan and see what difference it makes in retaining customers and boosting your bottom line.

If you want to learn more about conversational marketing and how to implement it into your marketing strategy, click the link below for more information.