2-Step Content Strategy for Achieving Your Marketing Goals
With all of the technology invading our world, content is still KING. Infomercial marketing remains a several billion dollar industry. But consumers are getting sharper, smarter, and savvier in yielding to sales pitches.
Consumers don’t want tricks and gimmicks. They want VALUE. And value is created through CONTENT MARKETING that is:
- Relevant
- Personal and
- Entertaining
What does content marketing do for your company?
- It drives sales
- It drives traffic
- It increases brand awareness
- It generates quality leads
According to Demand Metric, “90% of all organizations use content in their marketing efforts” and “60% of people are inspired to seek out a product after reading content about it.”
The proof is in your content strategy and it only takes 2 steps to help your company achieve its marketing goals:
#1 Create a content strategy by deciding what to write about, gathering awesome ideas, identifying volume and value, and establishing a content structure
#2 Create a writing strategy by securing talent, setting up your key players for success, and staying on track with a solid content flow.
