Marketing is, at its core, a form of communication with current customers and potential buyers with the goal of selling them a service or product.
However, it is not always so easy. Marketing is an intricate yet complicated tango of finding new ways to engage customers and revamping the old ways that originally worked.
In a social media dominated world where people typically have a very short attention span, serious marketers make use of every available tool and are detailed, precise, and people-centric.
By cutting through distractions and increasing market efforts to target audiences, marketers engage new customers and satisfy the needs of current customers to keep them coming back again and again.
10 important trends will dominate marketing. Here are a few of them:
- Cognitive insights revolutionize how marketers deepen customer connections and fuel strategic growth. This means marketers will increasing look at data and analytics to target customer where they are and create long-lasting connections.
- Companies shift from “mobile strategy” to creating an engagement strategy for their customers on mobile. Marketers will help businesses integrate technologies and processes to connect with actions that customers take on mobile devices.
- Influencer marketing evolves and becomes central to brands’ amplification strategy. Marketers will begin to relatively use influencers, aim for less control, and track influencer metrics closely.