Why You Need Video Strategy In Your E-Commerce - Download White Paper (PDF)


Why You Need Video Strategy In Your E-Commerce

Video for E-Commerce

Video is a very important part of any company’s e-commerce strategy and is one of the most powerful ways to drive marketing outcomes.

According to several reports, video assists marketing efforts in the following ways:

– 41% more web traffic from search to sites using video than those without video

– 77% of consumers say they’ve been convinced to buy a product or service by watching a video

– 81% more time on site from consumer audiences for websites using video

In order to get and maintain a solid competitive edge and build long lasting and engaging relationships with customers, service and product companies have to adopt a video strategy.

Consumers find video content more inviting, more relatable, more interesting, and even more understandable when it comes to solving a problem and being able to enhance their own lives in some way.

There are 3 types of content you can use in your video strategy:

#1 Hero Content

which is content meant to reach as broad an audience as possible

#2 Hygiene Content

which is industry related content for which your audience is actively searching

#3 Hub Content

which is relevant content you regularly publish and push to ideal buyers



Disclaimer: By downloading this whitepaper from onlinewhitepapers.com, you will automatically be subscribed to our weekly newsletter. If you do not wish to receive our weekly newsletter, please unsubscribe using the link available in the newsletter. Unsubscribing from our newsletter will not affect your ability to download future whitepapers. Thank you. ( View our email privacy policy here. )