Video is a very important part of any company’s e-commerce strategy and is one of the most powerful ways to drive marketing outcomes.
According to several reports, video assists marketing efforts in the following ways:
- 41% more web traffic from search to sites using video than those without video
- 77% of consumers say they’ve been convinced to buy a product or service by watching a video
- 81% more time on-site from consumer audiences for websites using video
In order to get and maintain a solid competitive edge and build long-lasting and engaging relationships with customers, service and product companies have to adopt a video strategy.
Consumers find video content more inviting, more relatable, more interesting, and even more understandable when it comes to solving a problem and being able to enhance their own lives in some way.
There are 3 types of content you can use in your video strategy:
#1 Hero Content
Which is content meant to reach as broad an audience as possible
#2 Hygiene Content
Which is industry-related content for which your audience is actively searching
#3 Hub Content
Which is relevant content you regularly publish and push to ideal buyers