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Why You Need Video Strategy In Your E-Commerce

Why You Need Video Strategy In Your E-Commerce

Video is a very important part of any company’s e-commerce strategy and is one of the most powerful ways to drive marketing outcomes.

According to several reports, video assists marketing efforts in the following ways:

  • 41% more web traffic from search to sites using video than those without video
  • 77% of consumers say they’ve been convinced to buy a product or service by watching a video
  • 81% more time on-site from consumer audiences for websites using video

In order to get and maintain a solid competitive edge and build long-lasting and engaging relationships with customers, service and product companies have to adopt a video strategy.

Consumers find video content more inviting, more relatable, more interesting, and even more understandable when it comes to solving a problem and being able to enhance their own lives in some way.

There are 3 types of content you can use in your video strategy:

#1 Hero Content

Which is content meant to reach as broad an audience as possible

#2 Hygiene Content

Which is industry-related content for which your audience is actively searching

#3 Hub Content

Which is relevant content you regularly publish and push to ideal buyers

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