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What Is a Digital Native Enterprise
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This is Sam. Sam is looking to pursue a new career and recently got invited to interview with a digital-native enterprise company. Sam isn’t quite sure what this means so she decides to conduct some research to ensure that she’s properly prepared for her interview.

Sam has heard a lot about digital transformation and its profound impact on organizations of all types across every segment. As organizations transform to remain relevant in the new digital economy, Sam wants to learn more about how she can help a prospective new employer evolve their business models and technology architecture to operate more like the digital-native enterprises they’re increasingly competing against.

After conducting some research, Sam learns more about what it means to be a digital-native enterprise. Sam learns that a digital-native enterprise or DNE is an organization that’s able to scale its operations and innovates at a pace that’s a magnitude greater than traditional businesses. Digital-native enterprises are driven by a customer-centric and empowered workforce that embraces risk-taking as it seeks to continuously innovate.

Sam also learns that digital-native enterprises have an outside-in approach which allows them to leverage external data feeds to evolve its offerings and its business model appropriately. This outside-in approach blurs the borders between customer, vendor, and service provider as organizations become digital companies in the digital economy. A digital-native enterprise conducts business like a partnership rather than a supplier relationship.

Sam learns that there are four main characteristics of a digital-native enterprise including:

  • By default, they’re able to innovate at pace and scale their operations faster than traditional businesses.
  • They’re driven by customer-centric employees who regularly take risks in the name of innovation.
  • They’re built on a foundation of technology and data, which fuel efficiency, customer loyalty, and new revenue streams.
  • And they’re embedded in a far wider ecosystem, leveraging a wider base of patterns to improve customer-centric offerings.

Sam learns that over the next decade, it is predicted that most organizations will have digitally transformed to become a digital-native enterprise. As the future of commerce continues to change, it will be critical for organizations to transform into a digital-native enterprise by applying third platform technologies and innovation accelerators to help them fundamentally change the way commerce is done between individuals, organizations, and things.

Now that Sam has a better understanding of what a digital-native enterprise is, she’s ready to successfully help her new employer prepare for the future of commerce.

If you want to learn more about what a digital-native enterprise is, click the link below for more information.