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Using the Cloud to Engage Customers

As companies grow, the amount of data that is needed to store and analyze on a fairly regular basis is also growing. All this data must be stored in a single and accessible place. However, the cloud is not just for storage purposes. Cloud platforms must be set up to engage in a threefold manner: customers, employees, and businesses in an cohesive manner.

To maintain a competitive advantage in the digital economy, executives need simple and secure solutions that enable and engage employees effectively while also driving operational improvements. Executives need reliable tools to drive empowerment and accountability while minimizing up-front capital expenditures for the lowest possible total cost of ownership and execution. Engaging employees alone is no longer enough as cloud solutions must be fast, integrated, dynamic, and effective so the needs and demands of customers can be tended to far more efficiently.