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The Wide Format Market Trends Opportunities and Challenges

This whitepaper presents data concerning trends, challenges, and opportunities in the market for wide-format printers.

Wide format printers, also known as large format printers or grand printers, are computer-controlled printing machines that support a maximum print roll width of between 18 inches and 100 inches and are often used to print posters, banners, wallpapers, murals, backlit film (duratrans), image wraps for motor vehicles, schematics for electronic circuits, construction blueprints, architectural drawings, backdrops for concerts, theater, and media sets, and any other form of large-scale signage or artwork.

Wide format printers are usually classified by the type of ink transfer process that they use, such as aqueous (or water-based), solvent inkjet, eco-solvent inkjet, dye sublimation, UV-based flatbeds, or use of pens or plotters. Wide format printers are usually made to print onto a roll of paper that feeds into the printer during the process instead of individual sheets and are a better economical choice than most other print methods like screen printing for short-run projects.

Executives working for companies where the use of wide-format printing is important should look into downloading and reading this white paper as it contains an in-depth look into a variety of information about the wide-format printing.

If wide format printing is important to you or your business, this white paper will provide you with all the information you need to know about the market. It cites recent data to showcase areas of potential and possibilities in the market, looks at growth and optimism in the market, and highlights areas of opportunity like point-of-purchase applications, the use of textiles and fabrics in soft signage, home decor and interior furnishing, use in hotels and resorts, and use in the architecture, construction, and engineering industries.