When Microsoft acquired LinkedIn for a whopping $26.2 billion, it became one of the biggest and most talked about deals in the tech world. Through this acquisition, the software giant joined the trend of software vendors acquiring and integrating data as a service (DaaS) onto their platform. Microsoft was also able to position itself to have LinkedIn’s data significantly impact Microsoft’s CRM capabilities.
Microsoft’s LinkedIn CRM strategy offers:
· Access to over 500 million LinkedIn professional profiles, which helps inbound marketers and salespersons develop more accurate and detailed buyer personas.
· Recommendations for users’ next-best action within Dynamics 365 customer relationship management (CRM) software.
Both of these actions will help boost a company’s CRM efforts and generate great ROI and lead conversion rates. With the volume and depth of data and information that LinkedIn has, Microsoft gains a massive advantage over competitors in the field such as Salesforce, Oracle, and Hubspot. On the pricing front, Microsoft is certainly competitive with a list price of $135 per user per month.
This whitepaper will provide additional insights into Microsoft’s LinkedIn CRM strategy and its advantages over competitors with similar offerings.