How to Use Reviews and Ratings to Your Advantage - Download White Paper (PDF)


How to Use Reviews and Ratings to Your Advantage

Guide to Better Retail Sales

Whether we like it or not, online reviews are a part of doing business. People like to talk about what they bought, where they went, what they ate, how the service was, and what they feel about their overall experience.

The truth is people also seek out reviews and they trust what they find.

In fact, according to a 2014 Nielsen Study, “92% of shoppers surveyed said they trust the opinions of

people—even people they don’t know—more than any other forms of advertising.”

Any brand that hopes to compete online sells through online retailers and online retailers who don’t have an above average reputation will face a huge challenge in not only getting business, but also in keeping business.

Consumer reviews are just one way in which you can make your business operations better and all ensure that customers get products from the brands they use and love at an affordable price.

Here are 4 things to consider when establishing your brand:

#1 If you can’t be found, you don’t exist. According to a 2014 report in AdWeek, 60% of consumers begin looking for what they want using search engines. When they type in your name, ratings and reviews allow for a seamless and nearly self-generating effort.

#2 Separate yourself from the herd. Products with reviews are more likely to be deemed credible and trusted than products with no review or every few reviews. Having reviews can be what separates you from the competition.

#3 When it comes to sales, more is more. The more reviews and ratings you have on a product or service that you sell, the more results you will see in sales conversion. Reviews on online sales also have an impact on in-store sales as well.

#4 A four-star review is a secret to a five-star product. Reviews and ratings not only help to drive sales, they also serve as a tangible form of data to help your business improve products, create targeted ad campaigns, and boost sales.


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