How to Drive Digital Innovation in Your Organization
What are the most important factors involved in digital transformation?
They are real simple: People. Technology. Culture.
Most companies fail because they focus most of their efforts on technology to the neglect of people and culture. The best digital transformation projects focus on these three primary components to get digital transformation right.
So, how do you get closer to achieving digital transformation. You need a strategic vision with the right people behind it. Then, these four key action steps are critical:
Step 1: Build a common goal.
Unifying an organization around a common purpose is essential to incorporating change. Once the whole team is unified towards one common goal, the transformation occurs efficiently through every level of the organization.
Step 2: Get senior leadership buy-in.
Since digital initiatives tend to tread new ground for most organizations, buy-in from senior leadership is key to success. It not only helps bring in the required funds, but also brings in the experience and knowledge of senior leadership.
Step 3: Encourage collaboration.
One massive aspect for digital transformation success is that different teams and departments come together to form one team and contribute to digital transformation projects.
Step 4: Nurture creativity and risk-taking.
Thinking outside the box is no longer enough with competitive innovation in the market. You must train your team to think like there isn’t a box.
Building a foundation for success is critical to any digital transformation project. While the path will be filled with obstacles and pain points, it is important to develop a long-term plan and take steps to achieving that plan each day.
Depending on its scale, digital transformation projects can take several years to develop and deliver. But proactive engagement and employing the right people can help you gain and maintain traction.
If you want to know more about how to drive digital innovation within your company, click the link below for more information.
