As companies move into the modern marketing management orientation, they realise how consumer driven and customer centric today’s market is. Therefore, more and more companies are aiming to perfect their customer experience strategy.
By using the data from within the business, CX executives can meet customer expectations for a better experience. CX leaders are outperforming their counterparts on delivering a more predictive and personalised customer experience by combining data from multiple sources to create individual profiles for each customer and take immediate action on what customers want. CX leaders in most businesses are most likely to acknowledge the difficulty of compiling customer feedback streams to build individual 360 degree customer profiles.
This whitepaper stresses the importance of having a good CX strategy and best practices for achieving it.