Careful analysis of global DNS performance is critically important for the user experience including reducing downtime risk and improving high availability.
According to Gartner, “DNS is mission-critical to all organizations that connect to the internet. DNS failure or poor performance leads to applications, data and content becoming unavailable, causing user frustration, lost sales and business reputation damage.”
DNS uptime and performance are key components for a satisfying user experience. A webpage can involve dozens of DNS lookups at one time. and “comprise as much as 29% of initial page load time.”
If your DNS solution is weak or otherwise cannot be reached, network and configuration issues are the result. Such DNS responses end in a poor user experience and threaten the company’s bottom line. Because if a user cannot access your website, it is likely he or she will not return.
While many businesses rely on in-house DNS solutions only, creating a reliable, efficient, and highly scalable DNS service takes time and money but is well worth the effort. Relying on a single DNS solution can cause concerns in availability constraints, security vulnerability, and performance limitations.
Adding a redundant DNS service to your business will result in:
> Global scalability
> High availability
> Strong security
> Rapid record propagation and
> DNS expertise and support