Smartphones have completely changed the way companies do business. Today, for example, there is an app for almost everything. The app market is flooded with players who are striving to stay ahead of each other.
This has led to the concept of App Store Optimization or ASO. ASO is the process of improving your app’s visibility so that it appears at the top of search results. A well-defined ASO strategy consists of two key components – discoverability and conversion.
Here are four best practices for companies to get started with App Store Optimization:
#1 One important practice is to improve discoverability – a key element in ASO. Discoverability of an app can be improved by combining keywords with a proper categorization of the app.
#2 Choosing the right set of keywords is also important, as there are millions of apps in the market for users to choose from. The keywords need to be dynamic, fluid, and target various aspects, such as culture. An effective tip here is to use the language that customers use in their reviews or feedback.
#3 App makers need to categorize their app before publishing it in stores. But before defining the categories, it is best to look at what immediate competitors are doing. This will give insight on the competition in that category, as well as show how users are searching for specific apps in that segment
#4 Try to leverage ratings and reviews that you get on your app. Use feedback to improve it and consider including customer verbiage in your keywords for better ASO.
With just a little effort, you can be well on your way to establishing full optimization for your app and garnering new customers daily.
If you want to know more about ASO and how to use it to improve your app, click the link below for more information.