Customer engagement is a touchstone of a successful software company’s relationship with its clientele and maintaining this engagement is key to sustained success for both company and customer. There are four key pillars that comprise a successful customer engagement campaign: Build, Engage, Consume, and Optimize.
Build entails building the software that will help its clients succeed, this includes suites of software and commerce packages utilizing the cloud for stability and security. Engage brings data metrics to the fore and includes reports and dashboards to provide to the customer on a personal level.
Consume delivers and caters to the business’ needs on an as-needed basis with scalability up or down dependent on need. Optimize is the final piece of the puzzle and this includes a continuity of services and engagement that is always analyzed to deliver better value and services to the customer.